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Privacy Policy

Last Updated: December 14, 2025

At Sparke Data Solutions ("SDS", "we", "us", or "our"), we respect your privacy and are committed to protecting the personal information we process. This Privacy Policy explains how we collect, use, and disclose information in the context of our bespoke lead engine services.

1. Information We Collect

We collect information in two primary ways:

  • Information You Provide: When you engage our services, you may provide us with seed lists of leads, criteria for target clients, and your own business contact details.
  • Publicly Available Information: Our lead engines use web scraping and AI technologies to gather and analyze publicly available data from the internet (such as company websites, public directories, and professional networks) to identify key indicators of need.

2. How We Use Information

We use the collected information to:

  • Build and operate bespoke lead engines for our clients.
  • Analyze public indicators to qualify leads that match your specific criteria.
  • Generate reports and summaries using Artificial Intelligence to describe why a specific lead may need your services.
  • Improve our AI models and search algorithms.

3. AI and Automated Processing

Our services rely on Artificial Intelligence and automated processing to analyze large volumes of public data. We use these technologies to summarize business needs and generate diagnostic reports. While we strive for accuracy, AI-generated content is probabilistic and based on available public data.

4. Data Sharing and Disclosure

We do not sell personal data to third parties. We share the insights and reports generated by our engines exclusively with the client who commissioned the work. We may also disclose information if required by law or to protect our legal rights.

5. Data Security

We implement appropriate technical and organizational measures to protect the data we process against unauthorized access, alteration, disclosure, or destruction.

6. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal data, including the right to access, correct, or delete your information. To exercise these rights, please contact us.

7. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at info@sdsau.ai.